Hamilton, ON, September 18, 2024 –
Saven Financial, a division of FirstOntario Credit Union, is all about
helping people save and wants everyone to know it! Saven is launching a new
campaign to promote a refreshed brand and highlight its expanded suite of
deposit products. Saven members have even more ways to grow their savings
with recent product additions including: the
First Home Savings Account (FHSA),
Tax-Free Savings Account (TFSA),
Registered Retirement Savings Plans (RRSP)
and, starting in November,
Registered Retirement Income Funds (RRIF). Saven is the ideal choice for people keen on growing their money through
market-competitive products and rates, with an easy-to-use digital platform.
"Saven means saving and it's what we do. We know that rising costs have made
it even harder for people to save and that's where Saven, our competitive
rates and savings products can help," said Joanne Battaglia, senior
vice-president, Marketing, Communications & Community Partnerships,
FirstOntario. "Our new campaign is designed to help us get the word out that
Saven is here to help our members grow their savings for the future while
also giving our members a say in how we invest a portion of our profits
every year to help strengthen communities."
To kick-off the campaign and brand refresh, Saven is offering a
5.00%†† Guaranteed Investment
Certificate (GIC) for 6-months, available to registered and non-registered
accounts, excluding FHSA.
The creative force behind the brand refresh is
Jan Kelley, an award-winning creative digital agency headquartered in Burlington,
Ontario. "We focus on creating transparent, credible campaigns that reson'te
with consumers and build lasting relationships," said Amy Williams,
vice-president Client Services. "Jan Kelley was proud to support the
development and launch of the Saven brand in 2021 and the brand refresh builds
on Saven's unique market positioning and value proposition."
Here is the creative for the "more bank for your buck" campaign.
Setting Saven apart from others in the marketplace is its ongoing commitment
to investing a portion of its profits to support community initiatives that
benefit Ontarians. Each year, Saven gives its members a voice in where the
money should go, based on where they think it will help the most. Since 2022,
Saven has donated $122,000 to three different organizations that are dedicated
to addressing housing and homelessness, fighting hunger and youth health and
wellness.
About Saven Financial, a division of FirstOntario Credit Union
Saven means saving. It's that simple. Everything we do is to help people grow
their savings for the future while building their local communities, too.
That's why our online platform is both easy and convenient to use, and our
members always benefit from our competitive rates and have a voice in our
support for community causes. As a division of FirstOntario Credit Union,
Saven Financial is powered by the strength of one of the largest credit unions
in the province. By maximizing opportunities for returns and using profits for
a higher purpose, we take care of our members and local communities. To learn
more about Saven Financial, visit SavenFinancial.ca and follow us on
Facebook,
X(formerly Twitter),
Instagram
and
LinkedIn.
About Jan Kelley
Jan Kelley is a fully independent, 100% Canadian-owned creative digital
agency. That means we have the freedom to do wha's best for our clients,
whether that's investing time and effort to form innovation-focused
partnerships, developing proprietary processes that drive efficiencies or
learning over 200 digital tools that inform our insights on the latest trends.